Інтерв’ю

Mr. Yevhen Romat, expert on social communications, Chairman of the Union of advertisers of Ukraine

Movies have always been the most important means of communication.

- The modern world is becoming more and more technological. But for some reason, we often forget about it in the social sphere. We do not go further than political technologies. Public relations around the world have long become the field of marketing technology implementation, including social marketing. We can only welcome the introduction of new formats, new social communications that will help our entire society. Maybe, it sounds pathetic, but that's actually the case. Movies have always been the most important means of communication. I do not want to repeat quotes by famous classics, and it seems to me that the format of this Project will help both Ukrainian cinema and Ukrainian society. Generally, the most serious masters appear from short-story formats.